Interview Preparation: Questions

Previously, I shared what I believe to be the 5 things you need to do before an interview, to make it a success. One of the key things to prepare for an interview is questions, and with this being such a big step, here is a dedicated post to what to ask and why?

Before I share with you some questions I have used in the past and recommended others use, let me explain why questions are so important.

Interviews are:
  • As much for you as they are for the business you are interviewing at. They are an opportunity for you to find out more about what the day to day of your role will be, progression opportunities and what the team is like. Understanding more about these areas should help you make sure you are moving to the right role for the right reasons.
  • They are an opportunity to demonstrate your interest in the role, the business, and your potential manager.
  • It’s an opportunity to show off your ability
What is it about the business that made you join?

This question is only appropriate if you are being interviewed by someone you will be working with, but it can be a great chance to connect personally with the interviewer.

How would you describe the company’s culture?

Asking about the company emphasises your interest in working there and shows you are sociable.

If I was to get the role and we were to be sat down a year from now at my review, what would a success look like?

This question will give you a chance to understand what will be expected of you in the role BUT will also help the hiring manager visualise you working at the company. This  in turn means that when making a decision the subconscious mind will have already  envisioned you working at the company and thus make it easier for them to say yes to you joining the business.

What do you think distinguishes your company from its competitors?

Showing an interest in the competition shows you are interested in the industry as a whole.

What are the three most important skills you’re looking for in a candidate?

The answer to this question can give you some insight into whether you’ve shown those skills during the interview while also giving you a chance to point out that you have those skills.

Who previously held this position? Where are they now?

Unless you know that the position you are applying for is brand new, this is a good question to find out more about what your potential future at the company may hold.

Would you like to discuss any concerns about me or my qualifications in respect to this position?

While this is a rather bold move, asking whether the interviewer has any concerns about you may give you a chance to put some things straight and stop them from not picking you.

What is the next stage?

Finding out what comes next can help you prepare for the next step – whether it is knowing there will be another round of interviews or that you will have to wait at least a week before you get feedback.

I hope these bits of advice serve you well!

If you are a Search Marketing professional in London thinking about making a move then please do get in touch with me. It would be great to speak further. You can call me on +44 (0)1202 203 318 or email

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