I’m Alex Tykocki, a passionate believer in the power of purpose-led sales.
For me, sales isn’t about pressure or persuasion. It’s about understanding why people buy, why businesses grow, and why trust still matters more than a perfect pitch. That’s why I’ve built my career around connection, strategy, and storytelling with a track record of turning conversations into meaningful commercial outcomes.
Right now, I’m an Account Director at Appius, helping brands define their digital roadmaps and build long-term growth through smart, scalable strategy. Before that, I grew revenue by over 300% at Cold Banana, led client expansion into the Middle East, and built a team culture rooted in service and results. I’ve worked across industries, from digital marketing and recruitment to web development and tech and the throughline has always been the same: start with why.
I love building strong partnerships, solving messy problems, and coaching teams to go further than they thought possible. And yes I’m the guy who brings energy, honesty, and a bit of good-natured challenge to every meeting.
If you’re looking for someone who believes in the mission before the metrics and still knows how to hit the numbers, I’d love to connect.
My career has been a journey focused on understanding client needs and driving tangible growth. Currently, as an Account Director at Appius, I leverage insights to inform strategic decisions, manage complex projects, and foster long-term partnerships. I'm proud to have recently driven significant growth by securing high-value clients and maintaining a 100% client retention rate through exceptional value and service.
Previously, at Cold Banana as Senior Account Manager, I accelerated year-on-year sales growth, delivering over 300% growth for the business by standardising sales processes. A key part of my approach involved introducing Client Services Values, which helped maintain a 95% retention rate. I also led the team expansion into the Middle East, growing our client base there by over 200% in just 12 months.
Whether implementing new business strategies at Fireworx, adopting a consultative recruitment approach at Bloc Digital Talent, or transforming supplier relationships into trusted consultancies at Kemp Recruitment, my focus has always been on understanding the bigger picture and delivering targeted, effective solutions.
I specialise in translating business goals into actionable digital strategies and fostering the relationships needed to achieve them. My core strengths include:
Strategic Planning & Implementation: Developing digital roadmaps and business strategies that align with organisational visions.
Account & Relationship Management: Building robust, long-term partnerships with clients, ensuring high satisfaction and retention rates.
Business Development & Revenue Growth: Identifying opportunities, crafting compelling proposals, generating new business, and driving significant growth.
Project Management & Problem Solving: Managing complex projects, mitigating risks, and resolving issues effectively.
Digital Solutions: Leveraging knowledge of web development, CMS platforms (like Umbraco, Kentico, Sitecore, Optimizely), and digital best practices to propose effective solutions.
I'm not just about managing accounts; I'm about driving success. I bring a blend of strategic thinking, commercial acumen, and a genuine commitment to client partnership. I excel at:
Understanding Challenges: Deeply analysing client needs, competitor landscapes, and industry trends.
Developing Tailored Solutions: Crafting bespoke strategies and compelling business cases.
Maximising Productivity & Efficiency: Identifying areas for improvement and delivering consistent, high-quality results.
Building Connections: I believe in the power of networking and co-founded SpeakEasy, a local Digital and Marketing event, to foster community.